Sunrize
Aligning brand, product and expansion.
My work at Sunrize connects positioning, product, communication, experience and operations. It spans strategic conception and the tools that help a brand operate consistently.
My scope of work
Brand and creative direction
Evolution of the visual identity, wellness positioning, audiovisual narrative and consistency criteria across products, materials and channels.
Product and the choice experience
Restructuring the menu, categories, information hierarchy and perceived value. For "Descubra seu Shake", defining flows, choice rules and interactions.
Franchises and standardisation
Manuals, learning paths, training resources and communications to transfer knowledge and support network consistency.
Acquisition and commercial opportunities
MQL/SQL funnel analysis, lead qualification, creative testing and cost-per-opportunity evaluation, connecting marketing to commercial viability.
Activations and implementation
Coordinating events, local campaigns and store openings, considering budgets, logistics, visitor flows and brand standards.