Social media / content / performance
Mundo Marcolina
A considered digital presence, from channels to creative work.
My roleSocial media coordination
At Mundo Marcolina, I coordinated social media, connecting channel analysis with the creation of marketing materials. The role brought together strategy, measurement and content supervision.
Social mediaChannel planningMetricsContent
My scope of work
Channels and audience
Analysing social media and paid media to guide the approach to reaching the intended audience.
Purposeful measurement
Defining campaign metrics to assess performance against the objectives set.
Content coordination
Supervising the creation of images, videos and promotional emails, connecting planning with production.