Juicy
Strategic audiovisual work, from brief to delivery.
At Juicy, I was responsible for the entire audiovisual function, connecting trends, brand strategy and storytelling with delivery. My work included reference research, reports, client alignment, briefs, idea development and team coordination, alongside innovation initiatives and support for a creative culture.
My scope of work
Trends and content intelligence
Researching trends and references, preparing reports and turning insights into creative opportunities for brands.
Client alignment and briefs
Connecting client needs with creative proposals, structuring briefs and guiding idea development.
Audiovisual concepts and delivery
Developing ideas and narratives, coordinating the team and overseeing the audiovisual function from concept to delivery.
Brand, social media and growth
Bringing together branding, brand management, social media, storytelling and growth strategy to guide communication.
Innovation and culture
Introducing new references and ideas and fostering a culture of exchange, creativity and innovation.