Personal brand / marketing / events
Cristina Pessoa
A personal brand expressed through content, community and shared experiences.
My roleMarketing and events coordination
With Cristina Pessoa, I coordinated marketing and events, bringing together personal brand positioning, digital presence and experiences that connected with the audience.
Personal brandingEventsCommunityContentCustomer journey
My scope of work
Personal and digital positioning
Planning and delivering positioning initiatives to build a coherent personal brand presence.
Events and activations
Coordinating events and activations centred on brand experience and community building.
Content and the commercial journey
Creating strategic content, managing social channels and structuring the sales funnel, with attention to engagement and conversion.